17 September 2006

Philip Morris

Philip Morris states inside their official website: "Our goal is to be the most responsible, effective and respected developer, manufacturer and marketer of consumer products, especially products intended for adults". On the other page under the title – "Addiction", you are able to read: "Philip Morris USA agrees with the overwhelming medical and scientific consensus that cigarette smoking is addictive. It can be very difficult to quit smoking, but this should not deter smokers who want to quit from trying to do so." Also, smokers should know that the level of nicotine, the most addictive ingredient in tobacco the industry boosted 10 percent between 1998 and 2004, just to set the hook a little deeper.

Philip Morris states that their Youth Smoking Prevention department focuses on three research-based initiatives: parent communications, grant programs and youth access prevention. However, it seems that Philip Morris PR campaigns aren't designed to stop youth smoking, but to put the brakes on tax increases, further restrictions on advertising, and other successful anti-smoking efforts... And so, Philip Morris is free to pass out promotional materials at amusement parks, schools, and video arcades, playing the fool with teenagers. A Philip Morris 25 years old marketing slogan: "Today's teenager is tomorrow's potential regular customer", the nowadays message is also clear, but insidious: Teenage smoking is the product of unsuccessful parenting and cigarettes accessibility to youth, not the industry's successful marketing and the addictive nature of nicotine.

Is Philip Morris your or your child friend? You shouldn't think so.

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