05 December 2006

Allen Carr Dies of Lung Cancer

September 2, 1934 - November 29, 2006

Allen Carr, who helped millions quit smoking, succumbed to lung cancer.

Mr. Carr, who had a hundred cigarettes a day habit in his earlier years, quit smoking in 1983; this former dependence lent sympathy and credibility to his easyway method. He determined to find a better approach and, left his job to set up his own clinic in Southwest London, without any formal training. Two years later, he had written his book, 'The Easy Way to Stop Smoking'. Unable to find a publisher, he borrowed money from his friend Sid Sutton and published it himself. Today there are clinics in 33 countries and territories and his book has sold more than 10 million copies.

Allen Carr was diagnosed with inoperable lung cancer in the summer of 2006 and was given approximately 9 months to live at the time. “Given that I am informed that I have cured at least 10 million smokers on a conservative estimation, even if that is the case, it’s a price worth paying.” Mr. Carr said, upon learning of his cancer. Mr. Carr also stated, “Since I smoked my final cigarette, 23 years ago, I have been the happiest man in the world, I still feel the same way today”.

His method emphasized that the cigarette did not give relief from everyday stress, merely relief from the withdrawal symptoms caused by the previous cigarette. Non-smokers, he assured his clients, felt this relief all the time. The biggest barrier to quitting, he believed, was fear: fear of discomfort, fear of social awkwardness, and fear of the self-loathing when an attempt to quit fails. Carr aimed to break this cycle, encouraging his clients to smoke through their treatment sessions; his readers to puff away as they turned the pages. Smokers were invited, as they read through Carr’s deconstruction of the weed, to reach their own epiphany: look dispassionately at what they were doing and decide that it was futile to continue.

John Dicey, worldwide director of Allen Carr's Easyway, said: "He was an iconic figure and a real inspiration and we will celebrate his life's work by ensuring that Allen Carr's Easyway message and method continues helping smokers quit throughout the world." We have lost an extraordinary individual, but his legacy will live on through his books and the thousands upon thousands of lives he's saved.

1 comment:

Anonymous said...

RIP Allen, you are my hero and inspiration

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